An MVP is NOT version 1.0 of your product. It is the smallest thing you can create to learn if your hypothesis is correct. Agile products begin with a series of hypotheses and experiments, designed to achieve a specific and measurable outcome.

In place of big bang product releases, a leader has to focus on creating specific, smaller customer behaviours that drive business results. You can create new behaviours or focus on existing customer behaviours (e.g. opening emails or sharing images). This could in turn help increase the lifetime...

An outcome is “a change in human behaviour that drives business results.” Outcomes have nothing to do with making ‘stuff’ – though they’re something created by making the right stuff.

Outcomes are the changes in the customer, user, employee behaviour that lead to good ...

The Magic Questions that we can all apply when figuring out the right, measurable outcomes to concentrate on: 

• What are the user and customer behaviours that drive business results? This is the outcome that we’re trying to create.
• How can we get people ...

Features are outputs, solutions have outcomes.

Organizations need to embrace the goal of building as little as possible to solve the problem at hand. Intuitively, this makes sense. You’d obviously rather invest $1M solving a problem than $5M.

Once we realize ...

How do teams determine the right outcomes to concentrate on?

Firstly, they ask: “What are the customer behaviours that drive business results?” and set an “impact level target”.

Secondly, once the impact level target has been defined, they can then ask “what are ...