Outcomes Over Output - Deepstash

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

The Meaning Of Outcomes

The Meaning Of Outcomes

An outcome is “a change in human behaviour that drives business results.” Outcomes have nothing to do with making ‘stuff’ – though they’re something created by making the right stuff.

Outcomes are the changes in the customer, user, employee behaviour that lead to good things for your company, your organisation, or whoever is the focus of your work.


5.06K reads

Building As Little As Possible

Features are outputs, solutions have outcomes.

Organizations need to embrace the goal of building as little as possible to solve the problem at hand. Intuitively, this makes sense. You’d obviously rather invest $1M solving a problem than $5M.

Once we realize the goal of building as little as possible, we can orient our planning process around building less.


3.26K reads

Outcomes Are Behaviours, Measurable And Observable

Engineering managers and product managers pride themselves on delivery. Did the thing get built on time, on budget, on spec? That’s how we judge our own performance and also how our managers typically judge us.

Instead, we should be measuring ourselves against user and customer behaviour changes. Email open rates, user interactions, account creations, and the like.


2.34K reads

Feature Requests Are Simply Problems To Solve

Instead of building plans around outputs or features, it often makes more sense to plan around themes of work, problems to solve, or outcomes to deliver.

A leader has to coordinate with internal teams(like support) for input and shift the conversations about features to conversations about problems and the possible solutions.


1.93K reads

Delivering Value

In place of big bang product releases, a leader has to focus on creating specific, smaller customer behaviours that drive business results. You can create new behaviours or focus on existing customer behaviours (e.g. opening emails or sharing images). This could in turn help increase the lifetime value of those users, which is a measurable business result.

The customer-centric company's highest priority is to satisfy the customer through early and continuous delivery of value.

For example: Enabling users to create a music playlist, so that they can find their favourite music easily. 


1.43K reads

The Minimum Viable Product(MVP)

An MVP is NOT version 1.0 of your product. It is the smallest thing you can create to learn if your hypothesis is correct. Agile products begin with a series of hypotheses and experiments, designed to achieve a specific and measurable outcome.


1.73K reads

The Right Outcome

How do teams determine the right outcomes to concentrate on?

Firstly, they ask: “What are the customer behaviours that drive business results?” and set an “impact level target”.

Secondly, once the impact level target has been defined, they can then ask “what are the things that customers do that they predict they’ll visit our site?

The focus is on observable and measurable outcomes.


1.33K reads

The Magic Questions

The Magic Questions that we can all apply when figuring out the right, measurable outcomes to concentrate on: 

  • What are the user and customer behaviours that drive business results? This is the outcome that we’re trying to create.
  • How can we get people to do more of these behaviours? These are the features, policy changes, promotions, etc. that we’ll do to create the right outcomes.
  • How do we know that we’re right? This uncovers the dynamics of the system, as well as the tests and metrics we’ll use to measure our progress.


1.27K reads



Diplomatic Services operational officer


Gold insights on Product Delivery

Matthew Clark's ideas are part of this journey:

Ultimate Guide to Reducing Churn

Learn more about business with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Related collections

Discover Key Ideas from Books on Similar Topics

Time to Think

8 ideas

Time to Think

Nancy Kline


8 ideas


Dermot Crowley

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates