The Magic Questions
The Magic Questions that we can all apply when figuring out the right, measurable outcomes to concentrate on:
- What are the user and customer behaviours that drive business results? This is the outcome that we’re trying to create.
- How can we get people to do more of these behaviours? These are the features, policy changes, promotions, etc. that we’ll do to create the right outcomes.
- How do we know that we’re right? This uncovers the dynamics of the system, as well as the tests and metrics we’ll use to measure our progress.
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