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Ultimate Guide to Reducing Churn

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Ultimate Guide to Reducing Churn

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The Magic Questions

The Magic Questions that we can all apply when figuring out the right, measurable outcomes to concentrate on: 

  • What are the user and customer behaviours that drive business results? This is the outcome that we’re trying to create.
  • How can we get people to do more of these behaviours? These are the features, policy changes, promotions, etc. that we’ll do to create the right outcomes.
  • How do we know that we’re right? This uncovers the dynamics of the system, as well as the tests and metrics we’ll use to measure our progress.

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MORE IDEAS ON THIS

Outcomes Are Behaviours, Measurable And Observable

Engineering managers and product managers pride themselves on delivery. Did the thing get built on time, on budget, on spec? That’s how we judge our own performance and also how our managers typically judge us.

Instead, we should be measuring ourselves against user and customer beha...

415

2.33K reads

The Minimum Viable Product(MVP)

An MVP is NOT version 1.0 of your product. It is the smallest thing you can create to learn if your hypothesis is correct. Agile products begin with a series of hypotheses and experiments, designed to achieve a specific and measurable outcome.

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1.72K reads

Delivering Value

In place of big bang product releases, a leader has to focus on creating specific, smaller customer behaviours that drive business results. You can create new behaviours or focus on existing customer behaviours (e.g. opening emails or sharing images). This could in turn help increase the lifetime...

401

1.42K reads

The Meaning Of Outcomes

The Meaning Of Outcomes

An outcome is “a change in human behaviour that drives business results.” Outcomes have nothing to do with making ‘stuff’ – though they’re something created by making the right stuff.

Outcomes are the changes in the customer, user, employee behaviour that lead to good ...

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Building As Little As Possible

Features are outputs, solutions have outcomes.

Organizations need to embrace the goal of building as little as possible to solve the problem at hand. Intuitively, this makes sense. You’d obviously rather invest $1M solving a problem than $5M.

Once we realize ...

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The Right Outcome

How do teams determine the right outcomes to concentrate on?

Firstly, they ask: “What are the customer behaviours that drive business results?” and set an “impact level target”.

Secondly, once the impact level target has been defined, they can then ask “what are ...

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Feature Requests Are Simply Problems To Solve

Instead of building plans around outputs or features, it often makes more sense to plan around themes of work, problems to solve, or outcomes to deliver.

A leader has to coordinate with internal teams(like support) for input and shift the conversations about features to conversations ab...

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1.92K reads

CURATED FROM

CURATED BY

matclar

Diplomatic Services operational officer

Gold insights on Product Delivery

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Creating Magic

The colloquial understanding of magic is someone who does a coin trick. The coin disappears from one hand and is gone for just a moment. At that moment we feel the tension. How is that possible?

Once we know how the trick is done the magic evaporates. This magic can be found in t...

Asking The Wrong Questions

Asking The Wrong Questions

Nowadays, we tend to consume too much of our energy exerted upon the wrong questions. Whenever we’re feeling lost, we’re promoted to ask ourselves these rational questions:

  • “What do I want?”
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Change the parameters of measurement

Change the parameters of measurement

If you want to measure success, better measure your progress with different parameters.

One parameter I use is to check if I'm able to do the small tasks that I have decided to do every day which are going to help me in the long-run.

This way we are focused on improving ourselves and ...

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