Cutting through the noise
The world is accustomed to taking the top-down approach. It is usually fast, inexpensive and low-risk. But it is doesn't compel or elicit the consumer to action.
To become emotionally invested and connected to our consumers, we need to change to an experience-based effort. However, it requires you to stand for something and invite people to become part of it.
20
91 reads
CURATED FROM
IDEAS CURATED BY
There is a difference between the traditional top-down and the bottom-up business approaches. One creates unwanted noise; the other leads to a community of invested consumers.
“
The idea is part of this collection:
Learn more about business with this collection
How to beat procrastination
How to enhance your creative thinking
How to create a smooth transition in a new endeavor
Related collections
Similar ideas to Cutting through the noise
The Two Types of Disruptive Innovation
- New-market disruption: this is where disruptive products compete with non-consumption. They create new markets and reach people who previously weren’t consumers. As their performance improves, they run into some existing markets to disrupt.
- Low-end ...
Types of people
Category 1: Losers
People who always see negative in everything and put in the least amount of effort or no effort at all. They are least bothered about what is happening around them. They will only crib and complain about how the world is. They will say someth...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates