How to Cultivate a Customer-Centric Approach to Brand Building

The average person experiences 6,000 to 10,000 ads per day.

Many brands believe that a more and louder approach to communication will get the customers attention. However, this self-centred approach just contributes to the noise.

Any compelling brand doesn't just sell a product. They create a culture and engage a community that drives that culture. Their brand is a live experience that their consumers feel part of.

Traditional models of marketing relied on a top-down approach. It starts with an external goal, and you direct your efforts at getting the goal to impact individuals. However, most consumer's have become desensitised to these efforts.

The bottom-up business growth is built on the belief that a concept evolves into a culture and a community. The brand grows through participation. If done successfully, it creates a bold enough brand that will support business throughout evolution and changes in the industry.