How to Cultivate a Customer-Centric Approach to Brand Building - Deepstash

Keep reading for FREE

Sharing your brands message

Sharing your brands message

The average person experiences 6,000 to 10,000 ads per day.

Many brands believe that a more and louder approach to communication will get the customers attention. However, this self-centred approach just contributes to the noise.

Any compelling brand doesn't just sell a product. They create a culture and engage a community that drives that culture. Their brand is a live experience that their consumers feel part of.


169 reads

The shift towards consumer-centered experiences

Traditional models of marketing relied on a top-down approach. It starts with an external goal, and you direct your efforts at getting the goal to impact individuals. However, most consumer's have become desensitised to these efforts.

The bottom-up business growth is built on the belief that a concept evolves into a culture and a community. The brand grows through participation. If done successfully, it creates a bold enough brand that will support business throughout evolution and changes in the industry.


87 reads

Cutting through the noise

The world is accustomed to taking the top-down approach. It is usually fast, inexpensive and low-risk. But it is doesn't compel or elicit the consumer to action.

To become emotionally invested and connected to our consumers, we need to change to an experience-based effort. However, it requires you to stand for something and invite people to become part of it.


72 reads

Building a customer-centric business

  • Shift from "me" to "we". Embrace becoming accessible to your community and consumers.
  • Lead with empathy. Don't entice.
  • Call people in to create belonging, so that people feel part of something bigger than themselves.
  • Instead of solving a problem, consider how to make people feel heard at every part of their journey.


68 reads



Surveyor for building control

There is a difference between the traditional top-down and the bottom-up business approaches. One creates unwanted noise; the other leads to a community of invested consumers.

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro


75% OFF | 1-Year Pro Subscription

Claim Offer