How to Cultivate a Customer-Centric Approach to Brand Building - Deepstash
Sharing your brands message

The average person experiences 6,000 to 10,000 ads per day.

Many brands believe that a more and louder approach to communication will get the customers attention. However, t...

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There is a difference between the traditional top-down and the bottom-up business approaches. One creates unwanted noise; the other leads to a community of invested consumers.

How to Cultivate a Customer-Centric Approach to Brand Building

entrepreneur.com

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Traditional models of marketing relied on a top-down approach. It starts with an external goal, and you direct your efforts at getting the goal to impact individuals. However,

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The world is accustomed to taking the top-down approach. It is usually fast, inexpensive and low-risk. But it is doesn't compel or elicit the consumer to action.

To become em...

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  • Shift from "me" to "we". Embrace becoming accessible to your community and consumers.
  • Lead with empathy. Don't entice.
  • Call people in ...

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