Building a customer-centric business
- Shift from "me" to "we". Embrace becoming accessible to your community and consumers.
- Lead with empathy. Don't entice.
- Call people in to create belonging, so that people feel part of something bigger than themselves.
- Instead of solving a problem, consider how to make people feel heard at every part of their journey.
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There is a difference between the traditional top-down and the bottom-up business approaches. One creates unwanted noise; the other leads to a community of invested consumers.
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