A Fast Escape and A Quick Pivot - Deepstash

A Fast Escape and A Quick Pivot

It’s up to senior management to confront the reality that even long-successful strategies may be suddenly upended, requiring a radical re-creation of the business. To compete with undisciplined competitors, you have to prepare for the immediate evacuation of current markets and be ready to get rid of once-valuable assets.

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jebarr

Copywriter in advertising

In recent years a new—disquieting—form of disruptive innovation has emerged. It doesn’t follow the classic model, entering the market as a cheap substitute to a high-end product and then gradually increasing in quality and moving up the customer chain. Instead, the innovation beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product lines virtually overnight

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