In Brief: The 12 Rules Of Big Bang Disruption - Deepstash

In Brief: The 12 Rules Of Big Bang Disruption

  • Rule 1. Consult Your Truth-Tellers 
  • Rule 2. Pinpoint Your Market Entry 
  • Rule 3. Launch Seemingly Random Market Experiments 
  • Rule 4. Survive Catastrophic Success
  • Rule 5. Capture Winner-Take-All Markets 
  • Rule 6. Create Bullet Time
  • Rule 7. Anticipate Saturation
  • Rule 8. Shed Assets Before They Become Liabilities 
  • Rule 9. Quit While You’re Ahead 
  • Rule 10. Escape Your Own Black Hole 
  • Rule 11. Become Someone Else’s Components 
  • Rule 12. Move to a New Singularity

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jebarr

Copywriter in advertising

In recent years a new—disquieting—form of disruptive innovation has emerged. It doesn’t follow the classic model, entering the market as a cheap substitute to a high-end product and then gradually increasing in quality and moving up the customer chain. Instead, the innovation beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product lines virtually overnight

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