Price
Many a product has failed because the pricing strategy has been wrong. Whether you want to be a luxury product or you are launching a product priced slightly below your competitor’s, make sure you undertake thorough research to ensure consumers will be willing to pay the price you are asking.
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Some important basic things you should have in mind when creating the strategy for a product launch, whether you own a company or you have the power to take important decisions. These are also important topics you may be asked in job interviews for management positions.
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