Competition And Comparisons - Deepstash

Competition And Comparisons

Instead of glossing over your competition, acknowledge it—especially if you’re pitching to someone who knows your industry or market. Drawing attention to the competition gives you an excuse to explicitly differentiate your business from others.

A comparison regarding what value you are adding helps you start a conversation with a one-up position over the competition. Be sure to avoid buzzwords and include key points about what makes you the best solution.

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