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An elevator pitch is a 30-second description of what you do and the products or services you sell. The goal is to make a connection between you and the listener, be it a potential investor or a recruiter at a job interview.
Also known as an elevator speech, it should take as long as the time you would spend in an elevator ride with someone.
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Every elevator pitch should start with who you are and your expertise. You’ll want a brand name that’s compelling, memorable, and intriguing in itself. Then, a quick and straightforward sound bite that sums up what your brand does.
The conclusion of an elevator pitch will be your ask, or your final question for the listener. It could be as simple as asking for advice or information.
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A carefully crafted pitch delivers your unique value proposition, anticipates questions before they come up, and lets you start strong without tripping or scrambling for an answer. It’s the sales pitch for your startup and it makes a good first impression on listeners.
It is a versatile tool that can be used to:
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A good hook should be flexible and depend on how well the person knows you, if they do at all. By the end of your introduction, the listener/reader should know:
One can start with the name of the brand, and personalize the approach for the listener and their existing knowledge in order to hook them from the get-go.
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You need to exemplify who your target customer is and the opportunity you’re tapping into.
You can illustrate these needs with some facts, testimonials and stats if you have the time.
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Instead of glossing over your competition, acknowledge it—especially if you’re pitching to someone who knows your industry or market. Drawing attention to the competition gives you an excuse to explicitly differentiate your business from others.
A comparison regarding what value you are adding helps you start a conversation with a one-up position over the competition. Be sure to avoid buzzwords and include key points about what makes you the best solution.
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You want to tell them just enough so they really want to find out more, and want to book that meeting/call where you can go into more detail, or are prepared to make time immediately to talk in more detail. But what you do want to make sure you land within that elevator pitch is how your business makes money.
The next steps can be:
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Templates offer a good starting point, but you want to make it your own as much as you can. As always, practice makes perfect, and the more feedback you get over time, the more you can improve your pitch.
My name is [YOUR NAME], founder of [YOUR COMPANY]. We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
Unlike [THE COMPETITION], we [KEY DIFFERENTIATOR]. And we recently [RECENT MILESTONE].
[CALL TO ACTION]
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My name is Vicki, a marketer at Acme Tech. We offer a platform that enables both the early entrepreneur and the large enterprise to build and run their own stores.
Unlike most marketplaces where you can sell your products, Acme lets you build and brand your own online store with the tools to sell across a variety of channels, manage inventory, start small, and scale fast.
Today, over one million entrepreneurs use Acme to power their businesses.
If you’ve got a product to sell, visit Acme.com to start your 14-day free trial.
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If you propose that your ideas are already accepted, the listener is more likely to engage with it.
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The Elevator Pitch: All You Need To Know
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