Ideas from books, articles & podcasts.
An elevator pitch is a 30-second description of what you do and the products or services you sell. The goal is to make a connection between you and the listener, be it a potential investor or a recruiter at a job interview.
Also known as an elevator speech, it should take...
Every elevator pitch should start with who you are and your expertise. You’ll want a brand name that’s compelling, memorable, and intr...
A carefully crafted pitch delivers your unique value proposition, anticipates questions before they come up, and lets you start strong without tripping or scrambling for an answer. It’s the sales pitch for your startup and it makes a good first impression on listeners.
It is a versatile too...
A good hook should be flexible and depend on how well the person knows you, if they do at all. By the end of your introduction, the listener/reader should know:
You need to exemplify who your target customer is and the opportunity you’re tapping into.
Instead of glossing over your competition, acknowledge it—especially if you’re pitching to someone who knows your industry or market. Drawing attention to the competition gives you an excuse to explicitly differentiate your business from others.
A comparison regarding what value you are add...
You want to tell them just enough so they really want to find out more, and want to book that meeting/call where you can go into more detail, or are prepared to make time immediately to talk in more detail. But what you do want to make sure you land within that elevator pitch is how your business...
Templates offer a good starting point, but you want to make it your own as much as you can. As always, practice makes perfect, and the more feedback you get over time, the more you can improve your pitch.
My name is [YOUR NAME], founder of [YOUR COMPANY]. We offer [PRODUCT/SERVICE] for ...
My name is Vicki, a marketer at Acme Tech. We offer a platform that enables both the early entrepreneur and the large enterprise to build and run their own stores.
Unlike most marketplaces where you can sell your products, Acme lets you build and brand your own online store wit...
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Human connections, not sales connections.
created 4 ideas
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