Having a unique product that meets the needs of your client base does not guarantee maximum sales. If your customers do not know you exist, they cannot buy from you. This is why you need a promotion plan for your product.
In the current market landscape, at least 80% of new products fail, which calls for an excellent promotional plan if your product is to survive. Promoting a product is all about ensuring you get the right message to your target audience at the right time.
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