The Magnitude Of One-Sided Relationships
One-sided relationships, also known as ‘parasocial relationships’, are blossoming distancing and national Covid-19 lockdowns. A global study of more than 15,000 people in 25 countries from security firm Kaspersky finds that just under half (47%) of social media users believe the influencers they follow provide them with ‘an escape from reality’. More than one in five (21%) believes they ‘could be friends’with influencers they follow and around the same proportion (22%) have gone as far as sending a private message to an influencer.
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The saying goes “Be careful what you wish for ‘cause you just might get it”. It seems to me that, for social media users, and especially for influencers and their followers, there’s a new version: “Be careful what you look for ‘cause you just might find it”.
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