The Magnitude Of One-Sided Relationships - Deepstash

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The Magnitude Of One-Sided Relationships

One-sided relationships, also known as ‘parasocial relationships’, are blossoming distancing and national Covid-19 lockdowns. A global study of more than 15,000 people in 25 countries from security firm Kaspersky finds that just under half (47%) of social media users believe the influencers they follow provide them with ‘an escape from reality’. More than one in five (21%) believes they ‘could be friends’with influencers they follow and around the same proportion (22%) have gone as far as sending a private message to an influencer.

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“It is understandable with the lockdowns we've all experienced over the past year that people will have gravitated towards online and parasocial relationships to stave off loneliness and boredom, but it's crucial that peopl...

Kaspersky has identified five types of social media persona: 

Although more than half (56%) of people have been on active on social media for more than a decade, many of us are still figuring out how to balance the positives of social media with the negatives. Now, we’ve moved into a new era where virtual relationships are becoming ...

Despite the largely virtual nature of these relationships, many users have sought out direct contact with the influencers they follow, mostly via commenting on their posts (37%) or reacting to their posts or stories (37%).

To find out what kind of social media user you are, visit Kaspersky’s online quiz:

However, social media has been important for many people during the pandemic, with nearly six in ten (59%) worldwide saying social media has provided a vital connection for them during the pandemic. This figure was highest among younger people aged 18-34 (71%), who rely on social...

During successive global lockdowns, many of us have spent long periods at home and are turning to virtual companions to replace our lost social lives. This type of one-sided relationship has a strong pull over many lives. More than seven in ten (71%) say that they learn from the influence...

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