However, social media has been important for many people during the pandemic, with nearly six in ten (59%) worldwide saying social media has provided a vital connection for them during the pandemic. This figure was highest among younger people aged 18-34 (71%), who rely on social media for connectivity. People in Vietnam (94%) and South Africa (79%) are the most likely to say social media is a vital connection for them, although a third of people worldwide (33%) say they have become less tolerant to people on social media during the pandemic.
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The saying goes “Be careful what you wish for ‘cause you just might get it”. It seems to me that, for social media users, and especially for influencers and their followers, there’s a new version: “Be careful what you look for ‘cause you just might find it”.
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