Ambient noise can improve creativity - Deepstash

Ambient noise can improve creativity

A moderate noise level is ideal to improve our creativity. It increases the processing difficulty which stimulates abstract processing, leading to higher creativity. 
High noise levels impair our creative thinking because we feel overwhelmed and struggle to process information properly.

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The specific stimuli of a coffee shop: a combination of noise, casual conversations and visual variety provide us with a low-level distraction that is conducive to creativity.

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