Protect Your Brand: Always Be Listening

Active social media listening is the best way to detect false information before it catches on. This is a baseline activity and its benefits reach far beyond identifying potential misinformation.

Look at the data carefully to examine for a common language in comments or user-generated posts. Also, look broadly at posts your community managers are responding to and search for comments that might be otherwise overlooked in day-to-day community management (particularly if your team is large or the duty for responding rotates among different humans).