Brand Interactions

Brands themselves sometimes contribute to a sense of confusion. Be extra clear about things that could cause confusion (like deals or things that have limited availability). 

Also consider how you phrase Tweets and messages, especially if your brand is prone to phrasing things as a question. There are times when asking a question sparks community engagement. But it’s not always necessary. NPR, citing Betteridge’s Law, actually trains journalists to generally avoid it.