… And He Seems To Know It

Nichola Raihani, is a professor in evolution and behaviour at University College London and author of The Social Instinct. Her research of online fundraising pages has found evidence that some people are aware of the potential for a hostile reaction to their generosity. Analysing posts on BMyCharity, she found it’s often the highest (as well as the lowest) givers who choose to remain anonymous . They seem to know a showy act could result in feelings of resentment from the other people observing the page, and so they’d rather hide it.