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Traditional group brainstorming isn't as productive as we think.
Group brainstorming feels productive because we experience connection with others. But in reality, this type of brainstorming can prevent people from interjecting with their ideas, promote anxiety, and make disenfranchised employees feel unsafe.
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Creativity is an in-demand skill, with studies showing that CEOs feel "innovation" is the number one priority for their business. But 77% of those CEOs also believe it's hard to find employees with creativity and innovation skills.
But, in reality, plenty of people meet the criteria. The pr...
Organisations tend to reward "smart-talkers", who sound more intelligent when they're critical of others, ideas, and works.
When people engage in criticism, they appear (at face value) to be more competent and are rewarded by leaders.
After taking over Pixar, Steve Jobs implemented a policy of "plussing", which led to great success.
Plussing is a simple strategy where someone can only criticise an idea if they also offer a potential solution. This helps to improve on ideas, remove flaws, and generate new ideas.
In working cultures, there is an underlying belief that "productivity requires speed". Therefore, organisations value people who work fast, make quick decisions and tick off their to-do list.
In reality, this 'fast productivity' stifles creativity and innovation.
Our tendency to value fast productivity prevents us from keeping an open mind once we find a solution to a problem.
To avoid this, you should encourage extra incubation of ideas toward the end of the decision-making process.
🤔 Creative thinker ✒️ Copywriter & editor 🧠 Infp with ADHD learning productivity 📣 Twitter: @teagandoeswords
Organisations want innovators, and creative people want to be supported in the workplace. So we need to change the way the workplace works for everyone's benefit.
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Most teams associate successful ideation with group work. Surprisingly, that’s not true. Group brainstorming feels more productive because the social connection we experience with each other during brainstorming makes us happier and we confuse that with productivity.
We experience tremendous relief to find others who think the same way as we do.
We are social animals by nature. The feeling of isolation, of difference from the group, is depressing and terrifying. But are unaware of this pull of the group and so we imagine we have come to certain ...
A How might we (HMW) question can generate lots of creative ideas. Here are some examples of How might we questions:
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