The Brainstorming Illusion - Deepstash
Creating A Culture Of Learning

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Creating A Culture Of Learning

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The Brainstorming Illusion

Traditional group brainstorming isn't as productive as we think. 

Group brainstorming feels productive because we experience connection with others. But in reality, this type of brainstorming can prevent people from interjecting with their ideas, promote anxiety, and make disenfranchised employees feel unsafe.


143 reads


Individual ideation results in 2x the ideas.

A Yale study found that when individuals came up with ideas by themselves, there were double the amount generated during a group session.

To capitalise on this, you should capture people's ideas before bringing them to the whole g...


110 reads

Organisations rarely foster creativity.

Creativity is an in-demand skill, with studies showing that CEOs feel "innovation" is the number one priority for their business. But 77% of those CEOs also believe it's hard to find employees with creativity and innovation skills.

But, in reality, plenty of people meet the criteria. The pr...


355 reads

The Intelligence Illusion

Organisations tend to reward "smart-talkers", who sound more intelligent when they're critical of others, ideas, and works. 

When people engage in criticism, they appear (at face value) to be more competent and are rewarded by leaders.


134 reads

Encourage positivity to generate more ideas.

After taking over Pixar, Steve Jobs implemented a policy of "plussing", which led to great success. 

Plussing is a simple strategy where someone can only criticise an idea if they also offer a potential solution. This helps to improve on ideas, remove flaws, and generate new ideas.


127 reads

The Productivity Illusion

In working cultures, there is an underlying belief that "productivity requires speed". Therefore, organisations value people who work fast, make quick decisions and tick off their to-do list. 

In reality, this 'fast productivity' stifles creativity and innovation.


209 reads

Resolving things too quickly prevents innovation.

Our tendency to value fast productivity prevents us from keeping an open mind once we find a solution to a problem.

To avoid this, you should encourage extra incubation of ideas toward the end of the decision-making process. 


190 reads


115 reads




🤔 Creative thinker ✒️ Copywriter & editor 🧠 Infp with ADHD learning productivity 📣 Twitter: @teagandoeswords

Organisations want innovators, and creative people want to be supported in the workplace. So we need to change the way the workplace works for everyone's benefit.

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The Brainstorming Illusion

Most teams associate successful ideation with group work. Surprisingly, that’s not true. Group brainstorming feels more productive because the social connection we experience with each other during brainstorming makes us happier and we confuse that with productivity.

In pr...

The Group Bias

We experience tremendous relief to find others who think the same way as we do. 

We are social animals by nature. The feeling of isolation, of difference from the group, is depressing and terrifying. But are unaware of this pull of the group and so we imagine we have come to certain ...

The HMV (How Might We) Question

A How might we (HMW) question can generate lots of creative ideas. Here are some examples of How might we questions:

  • How might we ensure more people pay their taxes before the deadline?
  • How might we help employees stay productive and healthy when working from home?
  • ...


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