The Group Bias - Deepstash
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The Group Bias

We experience tremendous relief to find others who think the same way as we do. 

We are social animals by nature. The feeling of isolation, of difference from the group, is depressing and terrifying. But are unaware of this pull of the group and so we imagine we have come to certain ideas completely on our own. 

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The pleasure principle in thinking

The pleasure principle in thinking

The most common emotion and the source of all our biases is the desire for pleasure and the avoidance of pain. We imagine we are looking for the truth, or being realistic, when in fact we are holding on to ideas that bring a release from tension and soothe our egos, make us feel superior. ...

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Confirmation Bias

Confirmation Bias

Is our tendency to cherry-pick information that confirms our existing beliefs or ideas.

To hold an idea and convince ourselves we arrived at it rationally, we go in search of evidence to support our view. And we manage to find that evidence that confirms what we want to believe. 

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Conviction Bias

Conviction Bias

I believe in this idea so strongly. It must be true.

We hold on to an idea that is secretly pleasing to us, but deep inside we might have some doubts as to its truth and so we go an extra mile to convince ourselves — to believe in it with great vehemence, and to loudly contrad...

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The Blame Bias

Our natural response to failure is to blame others, circumstances, or a momentary lapse of judgment. 

It's often too painful to look at our mistakes. It pokes at our ego. We go through the motions, pretending to reflect on what we did. But with the passage of time, the pleasure princ...

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Superiority Bias

It’s when we cannot seem to see our faults and irrationalities, only those of others. 

For instance, we’ll easily believe that those in the other political party do not come to their opinions based on rational principles, but those on our side have done so.

This al...

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Appearance Bias

We do not see people as they are, but as they appear to us:

  • people have trained themselves in social situations to present the front that is appropriate and that will be judged positively. 
  • we fall for the halo effect : when we see certain negative or positive qualitie...

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briannax

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Resist The Downward Pull Of The Group

Resist The Downward Pull Of The Group

  1. The individual effect: We have a desire to fit in and a need to perform. We experience emotional contagion and hypercertainty.
  2. Group dynamics: Group culture, group rules & codes, group court, group en...

The law of the conservation of trust

Researcher Robin Dunbar says, on average, we can only maintain a trusted social group of one hundred and fifty people. We can change which people, brands, and ideas we trust, but the number stays the same.

We are exposed to an increasing number of brands each year, but wit...

Social learning

There are mainly two ways to learn something throughout one's life: by means of personal experience or as a result of observing how others react to certain situations. The second kind is what we call 'social learning'. The current epidemic is actually showing us how much powerful social learning ...

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