Rebranding Facebook to Meta

When Mark Zuckerberg announced the rebranding of Facebook to Meta late last month in a “founder’s letter,” I was on a video call with my writing group, discussing the tactile joys of our craft — the benefits of writing by hand, our love of beautiful Rhodia writing pads, our favorite examples of manuscript pages (mine: David Foster Wallace’s, reeking of chew). Among the three of us, we owned five typewriters and no social media accounts. There we were in the metaverse, longing for the one thing it can’t provide: the experience of touch.