A brief description of the sales funnel
To get a visitor to become a client, you need to engage customers at every stage of the sales funnel.
- The top of the funnel: Content should focus on pain points and help your target audience realise their biggest challenges.
- Middle of the funnel: Content needs to focus on helping consumers understand possible solutions.
- Bottom of the funnel: Focusing on why your product/service is the best solution.
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