Learn more about marketingandsales with this collection
The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
A brief description of the sales funnel
To get a visitor to become a client, you need to engage customers at every stage of the sales funnel.
- The top of the funnel: Content should focus on pain points and help your target audience realise their biggest challenges.
- Middle of the funnel: Content needs to focus on helping consumers understand possible solutions.
- Bottom of the funnel: Focusing on why your product/service is the best solution.
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Use your blog to make a difference
Blogging is an effective tool to build relationships because content can provide real value to consumers.
By promoting quality content, you prove that you are an authority on the subject and attract a qualified audience that is interested in what you are offering.
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Blogging tips
- Update it regularly. Schedule a new post at least once a week. This can help to demonstrate loyalty to the audience.
- Learn from comments. Customer or future customers will leave suggestions, criticisms, compliments or ask for information. It says a l...
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The importance of blogging
A blog can increase your online visibility and build relationships with your target audience. Publishing quality content related to your business will provide value for leads and consumers, which leads to customer conversion and retention.
People prefer reading blogs to sol...
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Use a blog to drive traffic
In today's digital marketplace, you need a website to gain visibility. If you are looking for qualified and organic traffic, start a blog as soon as you can.
Producing content is critical since Google and other search engines cannot read images and rely instead on textual content to determi...
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Improve your online reach with a blog
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3 stages of the funnel
Marketing experts define 3 main stages of the funnel:
- TOFU (top of the funnel) attracts attention
- MOFU (middle of the funnel) generates leads
- BOFU (bottom of the funnel) drives payments.
At each stage the us...
3. Bottom of the funnel
The BOFU stage is the end of the funnel, where content can help position your brand as superior to competitors, build trust and accelerate the purchase. The content you create should answ...
Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers cond...
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