3. Bottom of the funnel
The BOFU stage is the end of the funnel, where content can help position your brand as superior to competitors, build trust and accelerate the purchase. The content you create should answer very specific questions about your product or service (e.g. how it actually works or what skills are required to deal with it).
168
426 reads
CURATED FROM
IDEAS CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
The idea is part of this collection:
Learn more about personaldevelopment with this collection
How to secure funding
How to market and sell your product or service
How to scale and grow your business
Related collections
Similar ideas to 3. Bottom of the funnel
The 7 Factors of User Experience
Imagine a product has 7 different buttons, that whenever pressed with low or high intensity, they produce different results for users:
- Useful - has a purpose in the user's life
- Usable - enables the purpose of a product to be brought to reality
- Findable - the product a...
How to study 📚🦋💻📑
Get organized
- Carry a homework planner at all times. Entering homework, projects, tests and assignments as soon as they are assigned will make sure they aren’t forgotten about.
Pay attention in class
- It’s important to concentrate and avoid distractions when t...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates