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Questions to ask yourself

Questions to ask yourself

  • What emotions are evoked when my customers receive my product or service?
  • What are the pain points that my customers are trying to solve?
  • What is the end-state of receiving my product or service for an extended period of time? 
  • What are the results my product or service delivers?

When people are first learning about your product or service, what are the emotions they are feeling? As they move from a cold/unaware person to a warmer and more educated lead, what emotions and thoughts do they have about your product and service? 

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What customers care about

Most customers don’t actually want the specific item, service, or product they purchase. They actually want more safety, security, happiness… or less pain, less stress, less time or effort output, and more results. Most customers' wants and needs are simple. While attempting to s...

18

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What a brand really is

What a brand really is

Your brand is the exact blueprint of how you will represent yourself to your customers. It’s the manual that tells you and anyone in your company who and what your company is not only from a design standpoint but also, who your customers are

14

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Create Community

Create Community

If you buy a Tesla, you signal to the world that you’re forward-thinking. Maybe you like technology, renewable energy, or you just like fast cars? No matter what emotional reason you bought the car, fun, safety, prestige, status… or any other reason, you still signal to the world...

14

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Consistency is key

Consistency is key

When you define your brand, you create a container for your business. You figure out what fits into “the box” that defines who and what your business is and who it serves. You understand what it is that you do you and what you don’t do. When you’ve created this roadmap, it allows you the ...

14

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Sell emotions

Sell emotions

Understand what emotions your customers are craving, and you will win your branding efforts. Oftentimes, a business’s marketing campaigns focus too much on delivery mechanisms and not the state the customer will be in once they re...

15

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CURATED FROM

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dianamdutica

in Tech👩🏻‍💻 with a passion for Business🦁 and Product Management📚

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Questions to keep in mind

  • Do you bring your customers more gain or less pain? Ask them.
  • What emotional values can you help your customer reach? Ask them what they feel when they first discovered it, when they started using it, and how they feel about it now.
  • How can your customers jus...

Questions to Ask in Self-Reflection

  • How do I feel overall about this area of my life? 
  • What’s working? What’s not working?
  • What do I want more of – or less of?
  • What are my accomplishments? 
  • What do I want? What are my hopes or goals?
  • What am I gratef...

Discussing with the manufacturer: questions to ask

  1. Is this prototype scalable?  
  2. How quickly can you make this product?  
  3. What are your payment terms?  
  4. Can we negotiate?  
  5. Can you make every part of this product at the same rate?  
  6. What’s the minimum am...

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