Questions to ask yourself
- What emotions are evoked when my customers receive my product or service?
- What are the pain points that my customers are trying to solve?
- What is the end-state of receiving my product or service for an extended period of time?
- What are the results my product or service delivers?
When people are first learning about your product or service, what are the emotions they are feeling? As they move from a cold/unaware person to a warmer and more educated lead, what emotions and thoughts do they have about your product and service?
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