Learn more about business with this collection
How to prioritize tasks effectively
How to manage your time efficiently
How to reduce stress and anxiety
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MORE IDEAS ON THIS
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Take, for example, Uber: From a pain perspective, the public was in a desperate need for a solution to decrease the pain of using cabs.
From a pleasure part, Uber addressed the need for independence, status, and safety. People are given the feeling that they are free to order a c...
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Many people think they will make what their customers want. But, your customers will keep on surprising you.
Understanding what goes on inside your customer's mind can align your product to their wishes. It also allows you to create marketing plans to provide value to the largest group of p...
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Even though people make their decisions based on emotions, most of them will have to justify their purchase at some time.
To you, this means that even though your product must tap into the emotions of your customer, customers need logic to justify their purchase.
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It is easy to forget that we're selling to humans and that humans still make emotionally-charged decisions.
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When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.
The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.
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A customer is a persona or a demand pattern in multiple people.
People buy because they want to decrease ...
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It ensures that the needs and wants of your customer remain front and center as you develop products and services and make plans to bring those ideas to life.
When it’s time to respond back, we tend to reply with a personal answer. We either tell a personal story or explain how we intimately feel about it.
The first response must relate to the speaker. “I understand” can be a good place to start. Then we can ask the person how they feel abou...
Now it's time to explain what the product does. The second and third sentences of Google's print ads explain how existing companies are using Google Cloud.
For example, Target is using Google Cloud technology to power its new Drive Up service. What does it mean for customer...
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