Show Your App In Use

This may be the primary reason video marketing content is useful for app developers. An app is meant to deliver some sort of valuable experience to a user. For potential users to understand why they should download an app, they need to know how they can take advantage of this value. An app that sounds appealing in theory may fail to attract users if it’s unclear how exactly the app works.

Many types of marketing content limit your ability to show your app in action. Video is one of only a few mediums through which you can demonstrate precisely how your app works. Make sure you do so.