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Proving Your Product Concept

The first step to achieving product-market fit is to actually prove that your product is something customers want to buy. Sounds simple, but until you get your first few sales, you won’t be able to get feedback, which limits your ability to know how you’re doing or what changes you can make to improve.




Kickstarter provides a built-in audience already interested in supporting new product ideas. It creates a low barrier to entry to try out your idea and see how the market responds. It is a great way to find and connect with your target audience early on and identify the people who are willing to ...

Finding product-market fit doesn’t necessarily provide an aha moment, but you can think of it as when the interest from customers validates that your product satisfies a need or solves a problem. 

The reason it’s important for you to find a product-market fit for your busin...

There are multiple ways to get feedback on your marketing message, like:

  • Meet potential customers in person: Bring your product to farmers markets, trade shows, etc., and get feedback on how you’re presenting 
  • Your products: Getting a lot or a ...

Using organic marketing channels is free, and it’s a great way to start building an engaged audience early on. If you’re still in the product development phase or you’re trying to prove the concept, consider creating a social media account on whichever channel feels better for your brand before y...

The difficulty of product-market fit exists on a spectrum—with maximum difficulty products that are completely new at one extreme, and undifferentiated but well understood, products on the other. And of course, there are simply more variables to tweak and adjust in a mobile app than in a coffee c...

Finding product-market fit often means identifying a good market (one that is large and has demand) and molding your product to fit the needs of that market. You could build the best product that solves multiple pain points for customers—but if there’s no market to support it, or the market is we...

Use the jobs to be done framework to better understand if your product solves a problem for your customers:

Customers “hire” your product to do a job. You might hire a leash to keep your dog close on walks, or hire an umbrella to keep you dry in the rain. These products...

Creating an open feedback loop with your customers, especially at the beginning, is key to developing something your target audience will love early on. Those early customers are more likely to be invested in your product, more likely to stick with it while you work out the kinks, and more likely...

Ultimately, you need to understand your target audience and the problem they need to solve.

Elad Burko, CEO of Paperwallet, shares a good example of this during his interview with us on the Shopify podcast. 

The message is not, “This wallet is made of paper yet doesn’t ri...

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What is Market Segmentation?

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit your brand:

  • Creating hyper-targeted ads
  • Building stronger relationships with custome...




What is market research?

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...




Growth marketers need to bring a specialized skillset to the table to do this work:

  • Strong understanding of existing and emerging channels, including where and how to show up. Growth marketers accomplish their mission through a toolkit of levers that define the who (au...




published 5 ideas

Growth Marketing is buzzy! Reforge does a great job of defining it here.