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The End Result In Mind: Jobs To Be Done
Use the jobs to be done framework to better understand if your product solves a problem for your customers:
Customers “hire” your product to do a job. You might hire a leash to keep your dog close on walks, or hire an umbrella to keep you dry in the rain. These products fulfill a need. It’s less about what you purchase a product to do (I’m going to use this hammer to put a nail in the wall) and more about the result (I’m hiring this hammer to help me put up this piece of art).
When you pivot to think about the end result, the usefulness of an item becomes more clear.
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Good Market Vs Good Product
Finding product-market fit often means identifying a good market (one that is large and has demand) and molding your product to fit the needs of that market. You could build the best product that solves multiple pain points for customers—but if there’s no market to support it, or the market is we...
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Proving Your Product Concept
The first step to achieving product-market fit is to actually prove that your product is something customers want to buy. Sounds simple, but until you get your first few sales, you won’t be able to get feedback, which limits your ability to know how you’re doing or what changes you can make to im...
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Use Customer Feedback To Mould Your Product
Creating an open feedback loop with your customers, especially at the beginning, is key to developing something your target audience will love early on. Those early customers are more likely to be invested in your product, more likely to stick with it while you work out the kinks, and more likely...
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Organic Marketing Using Social Media
Using organic marketing channels is free, and it’s a great way to start building an engaged audience early on. If you’re still in the product development phase or you’re trying to prove the concept, consider creating a social media account on whichever channel feels better for your brand before y...
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Establishing Proof Of Concept
Kickstarter provides a built-in audience already interested in supporting new product ideas. It creates a low barrier to entry to try out your idea and see how the market responds. It is a great way to find and connect with your target audience early on and identify the people who are willing to ...
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The Product Market Fit
Finding product-market fit doesn’t necessarily provide an aha moment, but you can think of it as when the interest from customers validates that your product satisfies a need or solves a problem.
The reason it’s important for you to find a product-market fit for your busin...
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A product-market fit is a moment when a startup finally finds a widespread set of customers that resonate with its product.
MARC ANDREESSEN
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The Marketing Message: Getting Feedback
There are multiple ways to get feedback on your marketing message, like:
- Meet potential customers in person: Bring your product to farmers markets, trade shows, etc., and get feedback on how you’re presenting
- Your products: Getting a lot or a ...
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Product Positioning
Ultimately, you need to understand your target audience and the problem they need to solve.
Elad Burko, CEO of Paperwallet, shares a good example of this during his interview with us on the Shopify podcast.
The message is not, “This wallet is made of paper yet doesn’t ri...
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Finding The Right Fit
The difficulty of product-market fit exists on a spectrum—with maximum difficulty products that are completely new at one extreme, and undifferentiated but well understood, products on the other. And of course, there are simply more variables to tweak and adjust in a mobile app than in a coffee c...
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CURATED FROM
CURATED BY
Product-market fit doesn’t always mean that every collection you release sells out in seconds. But it does mean that people find out about your store by word of mouth, or that you have a steady stream of customers and sales, or that your product solves a problem within a larger, lucrative market. Let us find out what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to find it.
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More like this
How To Write A Jobs To Be Done Statement
"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that i...
Move on when the time comes
If you know you can’t solve it, or if the customer isn’t worth saving, you should probably move on. Ask yourself this question, Is this customer worth all the effort you are taking to save them? It is obvious that you cannot solve every cancellation reason?
Maybe sometimes it’s not enough t...
The Three-Pronged Structure on Culture
- “I’m engaged at my company” — your employee needs to believe in your core mission and go beyond expectations to do tasks that fulfill it.
- You need to give them the right entitlements, foster Positivity, and open communication as well as build amicable Co-Worker relationships.
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