Use Customer Feedback To Mould Your Product
Creating an open feedback loop with your customers, especially at the beginning, is key to developing something your target audience will love early on. Those early customers are more likely to be invested in your product, more likely to stick with it while you work out the kinks, and more likely to provide honest feedback. They are the best people to lean on as you grow your business, so giving them an easy way to provide that feedback will make the process easier for everyone.
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Product-market fit doesn’t always mean that every collection you release sells out in seconds. But it does mean that people find out about your store by word of mouth, or that you have a steady stream of customers and sales, or that your product solves a problem within a larger, lucrative market. Let us find out what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to find it.
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Gather customer feedback
Engaged customers will provide feedback that can give a fresh perspective on the company and help improve customer satisfaction rates.
Use short questionnaires and surveys to ask questions that will offer the most precise answers. With short but detailed questionnaires, a c...
How to get customer feedback
- When asking for customer reviews, make the process simple, and provide clear instructions.
- Explain to your customers why you're asking for feedback.
- Time your request for feedback strategically when customers are most interested in sharing. For example...
3. Be Specific With Your Feedback
The more specific your feedback, the more actionable it is for the one receiving it. Example: Asking for an article on communication is vague while asking for one on public speaking is specific.
An specific feedback that doesn’t target the person is easier to understand and act upon....
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