Why do Consumers get attached to brands?

By partnering with other brands and companies that already have established relationships within the industry, you can offer them a percentage of sales or profit from each sale made through their distribution channel.

This usually works best if it’s between complementary pr...

In an age where digital channels allow more exposure, click-through, and even purchase rates -- brands have routinely failed at measurement. 

All too often, we see brands discussing their measurement strategy after the campain but due to this they are often not set up to ask the right quest...

When a company is small, the founder heavily influences its image. The founder will have a substantial amount of direct contact with their consumers. 

That said, as the company grows, the leader’s role changes. They will no longer be the most vocal part of the organization. They will instea...