6. Go negative
Although it is important to emphasize the benefits, gains, and advantages in the e-mails we send, we have to remember that people think negatively too.
People are two times more motivated to avoid the pain of loss than to achieve the pleasure of gain. A good example would be pitting these two:
"Don't pay extra. Register today."
vs
"Save $200 through the early bird rate."
20
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CURATED FROM
Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read - Content Marketing Institute
contentmarketinginstitute.com
11 ideas
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IDEAS CURATED BY
There's a lot of competition in the inbox but this article will help you to stand out and get read. This article gives us how t craft more noticeable subject lines, send relevant content and create a conversation.
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The idea is part of this collection:
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Similar ideas to 6. Go negative
Negativity bias and decision making
We make decisions based on the information that we have. However, we tend to be more reliant on the negative more than the positive. This causes two outcomes:
Risk aversion – where we prefer an assured outcome over a gamble with a higher expected outcome; and
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