The bandwagon fallacy assumes something is true (or right or good) because others agree with it. In other words, the fallacy argues that if everyone thinks a certain way, then you should, too.
One problem with this kind of reasoning is that the broad acceptance of a claim or action doesn't mean that it's factually justified. People can be mistaken, confused, deceived, or even willfully irrational in their opinions, so using them to make an argument is flawed.
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