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How to break bad habits
How habits are formed
The importance of consistency
Organizational Arrangements for Growth Teams
- Product-led (functional) models that report to a product manager
- A stand-alone team that reports to the leader of the growth team.
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125 reads
MORE IDEAS ON THIS
“Learning more by learning faster is also the goal—and the great benefit—of the high-tempo growth hacking process. The companies that grow the fastest are the ones that learn the fastest.”
SEAN ELLIS AND MORGAN BROWN
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50 reads
Hacking Acquisition
Once you’ve put together your growth team, determined your key growth levers, and done sufficient testing to establish that your product is a must-have, you’re ready to start hacking the first stage of the growth funnel: acquiring customers.
The first message a potential cu...
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29 reads
Hacking Activation
The first step in hacking activation is to identify all the steps that a customer makes to realize your product is a must-have. Any of the steps might need improvement.
The next step is to calculate the conversion rates for each of the steps on the way to ...
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32 reads
The Must-Have Product
Creating a must-have product is the baseline requirement for rapid and sustainable growth.
To know whether a product has made it to a must-have category, create a survey asking the following question: How disappointed would you be if the product no longer existed tomorrow?...
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71 reads
“Achieving stable retention should not be viewed as a benchmark that once passed can be assumed has been accomplished and that the team is done with; teams must expect to continue to work on sustaining retention.”
SEAN ELLIS AND MORGAN BROWN
18
48 reads
Hacking Monetization
Products are created so that they can be monetized. So the goal of everything including retention and growth is to find ways to earn more money.
The ideal situation is to increase the lifetime value of a customer (LTV). Different business models have different ways of incre...
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30 reads
Hacking Retention
The purpose of a business is to create and keep a customer. The main strategy of retaining customers is to provide a product or a service that is of high quality and that continuously addresses a need of theirs.
Retention has 3 phases:
- The initial retention perio...
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20 reads
The Hacking Process
The hacking process has the following steps:
- Analyze: look out for what features customers use, what screens they use to visit the app, how often they open the app, and what other apps they use.
- Ideate: members need to submit as many ideas as p...
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46 reads
“It should go without saying that the longer you retain customers, the more opportunity you have to earn more revenue from them, whether that’s from selling them more items or services, from ongoing subscription renewals, or from bringing in more advertising revenue due to advertisers wanting...
SEAN ELLIS AND MORGAN BROWN
18
30 reads
Channels that Bring Customers
There are two ways to discover which marketing channels bring the most customers: discovery and optimization.
You can rank channels based on the following six factors:
- Cost. How much do you expect to expand on a particular channel compared to...
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21 reads
Building Growth Teams
The Growth team is responsible for growing a company’s revenue and acquiring new customers. Members of a growth team have cross-functional expertise. They come from marketing, product design, and data analysis. These groups of people compliment each other.
Growth te...
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219 reads
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Let teams self-police within a structure
While it is necessary to give teams the freedom to work as they see fit, it is still vital to create a framework that keeps the team moving forward together.
Every team can have a team leader and account director. The team leader can remove obstacles for the team. An account director can b...
An Ideal Workplace And The Need For Conflict
In an ideal workplace, teams would work together in harmony, celebrate each other’s accomplishments and support each other, while spending quality time together. The reality is that 85 percent of employees across levels report conflicts at the workplace.
The Team leader plays a great role ...
Product Manager: Vision & Strategy
You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You create innovative product plans that address real user needs.
You make the right judgments, repeatedly. You tell the story of what we’re building, how we’ll get...
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