You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You create innovative product plans that address real user needs.
You make the right judgments, repeatedly. You tell the story of what we’re building, how we’ll get there, why it will be awesome, and why we’ll win. You drive alignment: with the development team, within the team, across teams, cross-functionally, with your manager, with your reports if you’re a manager
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Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions.
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