Hacking Retention - Deepstash

Hacking Retention

The purpose of a business is to create and keep a customer. The main strategy of retaining customers is to provide a product or a service that is of high quality and that continuously addresses a need of theirs.

Retention has 3 phases:

  • The initial retention period: a new user becomes convinced that using a product or a service is beneficial to them
  • The medium retention period: the interest in a product novelty fades. The mission of the growth team is to make using the product a habit
  • The long-term retention. The role of growth teams is to ensure that the product keeps offering more value.


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