Money and Efficiency
- 95% of your company’s profitability depends on what goes on beneath the surface (after the sales), and not the sales themselves.
- Serve your clients with the same or very similar problems, using your one consistent solution to solve the problems.
- The key to being efficient is repeatedly serving a consistent core customer need.
- The more you focus on improving efficiency, the closer you’ll get to achieving double the results in half the time.
- Focus on one area of your business that benefits your best customers and challenge yourself to figure out how to get twice the results for half the effort.
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