The Importance Of Churn Analysis
- A good churn analysis provides a set of detailed insights on the factors affecting your churn rate.
- Churn analysis should deliver a full picture of your customers’ needs and evaluate whether your company is meeting them.
- The cost of getting new customers can be five times higher than the cost of keeping existing ones. Excess churn is terrible for your bottom line.
- Reducing churn means playing the long game. Lots of little improvements add up to better overall performance. With churn, the laws of compounding are on your side.
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Analysing Churn: A comprehensive Study
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Customer Churn
The number of customers who cancel your service or stop buying your products over a set period of time.
You can calculate your churn rate by taking the number of cancellations over a specific period and dividing it by the total num...
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