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Design thinking definition
The term "design thinking" was coined in the 1990s by David Kelley and Tim Brown of IDEO, with Roger Martin.
Design thinking is an ideology supported by a process.
- The Design thinking ideology states that a hands-on, user-centric approach to problem-solving will lead to innovation, differentiation, and competitive advantage.
- The design thinking process defines the hands-on, user-centric approach in six distinct phases.
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The design-thinking framework
The overall flow of the framework
- Understand
- Explore
- Materialize
Within the larger framework are 6 phases:
- Empathise: Research what your users do, say, think, and feel.
- Define
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The history of design thinking
Historically, design has been an afterthought in the business world. It applied only to aesthetics and resulted in companies creating solutions that failed to meet their customers' real needs.
Early examples of human-centric design:
- In the early 1900s, Charles an...
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Scalability - think bigger
The nature of design thinking makes it scalable. The guide created can be used regardless of expertise, and mitigate the range of design talent while increasing the probability of success.
Design thinking applies to product design as well as societal, environmental, and eco...
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Flexible framework
The design-thinking framework should not be seen as a step-by-step recipe for success. Instead, it should be used as scaffolding to support you. Take the framework and tweak it as needed.
- Each phase should be iterative and cyclical, not linear. Only when the wireframes...
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The advantage of the framework
- The user-centred process starts with user data, creates design artefacts that address real user needs, then test those ideas with real users.
- It leverages collective expertise and establishes a shared language and buy-in from your team.
- It encourages innovation by exploring m...
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Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.
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