Design thinking definition
The term "design thinking" was coined in the 1990s by David Kelley and Tim Brown of IDEO, with Roger Martin.
Design thinking is an ideology supported by a process.
- The Design thinking ideology states that a hands-on, user-centric approach to problem-solving will lead to innovation, differentiation, and competitive advantage.
- The design thinking process defines the hands-on, user-centric approach in six distinct phases.
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Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.
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