What?

Any marketer or buyer knows the power of hitting potential customer’s pain points to get people to make purchases. We’re all trying to buy our way to happiness to make us feel better. Many advertisers take advantage of our desire for happiness to sell us products that we don’t need.

Busines...

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...

As you navigate in your organization and the community around it, you need to know the resources that are available to help you.

There is usually someone around you who knows how to do almost anything in your organization. Ensure you make time to also hang around these people.