Assertive personality type

This type is goal-oriented, decisive, and competitive. They care more about the results and less about personal relationships. They can be impatient and controlling.

Traits:

They speak in declarative sentences and ask a few questions. For example, they're likely to say, "I'm looking for a new sedan," rather than, "Can you show me your sedans?"

How to sell to them:

• Ensure you're prepared for the meeting.
• Be highly efficient. Keep your statements to the point. Don't repeat facts.
• Emphasise how your product will solve their problems.
• Steer clear of personal opinions and testimonials.