This type is goal-oriented, decisive, and competitive. They care more about the results and less about personal relationships. They can be impatient and controlling.

Traits:

They speak in declarative sentences and ask a few questions. For example, they're likely to say, "I'm looking for a new sedan," rather than, "Can you show me your sedans?"

How to sell to them:

• Ensure you're prepared for the meeting.
• Be highly efficient. Keep your statements to the point. Don't repeat facts.
• Emphasise how your product will solve their problems.
• Steer clear of personal opinions and testimonials.

These people value personal relationships and want to trust their business partners. They will dive into finding unexpected solutions but won't do much research before a meeting.

Traits:

They are great listeners and might ask personal questions to get to know you outs...