Expediency bias means doing the thing that feels right, or rushing to judgement, without properly considering all the variables. The brain does this because it’s much easier to process existing ideas than new ones, a principle in psychology called fluency. It’s the reason why if you speak Spanish, it’s much easier to learn Italian than Japanese. It’s also why, as explained by marketing professor Adam Altermany people think two single dollar bills are more valuable than a single two-dollar bill.
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We are naturally inclined to do what feels good or comfortable or just “right”. Our brains tag effort as bad because it’s hard work. So, how do we do hard things when our brains are constantly telling us not to?
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