We do hard things because we know they can have tremendous benefits — ones that may not be visible for some time. Think about starting a new exercise routine. Maybe we have an insight — “If I can run a mile, I’ll have more energy to play with my young kids” — that generates an impetus for action. Or maybe a doctor told us it’s a requirement for a lifestyle change or an incentive pops up to spur us on.
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We are naturally inclined to do what feels good or comfortable or just “right”. Our brains tag effort as bad because it’s hard work. So, how do we do hard things when our brains are constantly telling us not to?
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