Writing your business plan - Deepstash

Writing your business plan

  • The executive summary should explain the opportunity, why it is timely, and how your company plans to pursue it. It should also describe your expected results and provide a thumbnail sketch of the company and the management team.
  • The business plan should state the company’s goals and explain how investors will eventually cash out.
  • Use as few words as necessary to get your points across. Avoid long, complex sentences whenever possible.
  • Make your document easy to skim by using simple data visualizations, headings, subheads, white space, and numbered and bulleted lists to break up blocks of text.

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