Learn more about economics with this collection
How to create customer-centric strategies
The importance of empathy in customer success
The impact of customer success on business growth
From the agrarian to the industrial-based economy
In the agrarian economy, there were commodities - the things you grow or raise or pull out of the ground, basically vegetables, animals, minerals that you then sell on the open marketplace. It's about supply and availability.
But the industrial revolution changed that. Then goods became economic offerings, where we used raw materials to manufacture goods. These goods became commoditised. They are treated like a commodity, and people don't care who makes them; they only care about the price.
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The experience economy
What we need at this point is to customize a service. When you customise a service you turn it into a memorable experience. So, we're shifting to an experience economy, where experiences are the predominant economic offering.
Experiences ca...
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How to be authentic
When it comes to being what you say you are, companies can make the mistake of advertising what they're not. That is when you are perceived as fake.
To be authentic, provide places for people to experience who you are. For example, to know Starbucks, you have to go...
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Rendering authenticity
No business can supply an authentic experience because all companies use machinery and are involved with money, making them inauthentic.
There are two dimensions to authenticity:
- Be true to yourself, which is self-directed.
- Be other-directed, which means ...
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The service-based economy
The antidote to commoditisation is customisation. The customisation of a good turned it into a service because it was delivered on demand for a particular person. So we moved from an industrial economy to a service-based economy. It's all about improving quality....
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CURATED FROM
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We have moved from a service-based economy into an experience-based economy. Joseph Pine explains what consumers want in this new economy and how you can provide it to them.
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