Ideas from books, articles & podcasts.
In the agrarian economy, there were commodities - the things you grow or raise or pull out of the ground, basically vegetables, animals, minerals that you then sell on the open marketplace. It's about supply and availability.
The antidote to commoditisation is customisation. The customisation of a good turned it into a service because it was delivered on demand for a particular person. So we moved from an industrial economy to a service-based economy. It's all about improving quality....
What we need at this point is to customize a service. When you customise a service you turn it into a memorable experience. So, we're shifting to an experience economy, where experiences are the predominant economic offering.
No business can supply an authentic experience because all companies use machinery and are involved with money, making them inauthentic.
There are two dimensions to authenticity:
When it comes to being what you say you are, companies can make the mistake of advertising what they're not. That is when you are perceived as fake.
To be authentic, provide places for people to experience who you are. For example, to know Starbucks, you have to go...
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Neil Pasricha reveals the 3 secrets (all starting with A) to leading a life that's truly awesome
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