Joseph Pine: What consumers want - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

created 5 ideas

We have moved from a service-based economy into an experience-based economy. Joseph Pine explains what consumers want in this new economy and how you can provide it to them.

Joseph Pine: What consumers want

Joseph Pine: What consumers want

TED

STASHED IN:

284 reads

In the agrarian economy, there were commodities - the things you grow or raise or pull out of the ground, basically vegetables, animals, minerals that you then sell on the open marketplace. It's about supply and availability.

But th...

The antidote to commoditisation is customisation. The customisation of a good turned it into a service because it was delivered on demand for a particular person. So we moved from an industrial economy to a service-based economy. It's all about improving quality....

What we need at this point is to customize a service. When you customise a service you turn it into a memorable experience. So, we're shifting to an experience economy, where experiences are the predominant economic offering.

Experiences ca...

No business can supply an authentic experience because all companies use machinery and are involved with money, making them inauthentic.

There are two dimensions to authenticity:

  • Be true to yourself, which is self-directed.
  • Be other-directed, which means ...

When it comes to being what you say you are, companies can make the mistake of advertising what they're not. That is when you are perceived as fake.

To be authentic, provide places for people to experience who you are. For example, to know Starbucks, you have to go...

3 Reactions

Comment

MORE LIKE THIS

created 2 ideas

5

Comment

417 reads

created 5 ideas

Neil Pasricha reveals the 3 secrets (all starting with A) to leading a life that's truly awesome

React

Comment

23 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score