Learn more about economics with this collection
How to create customer-centric strategies
The importance of empathy in customer success
The impact of customer success on business growth
The antidote to commoditisation is customisation. The customisation of a good turned it into a service because it was delivered on demand for a particular person. So we moved from an industrial economy to a service-based economy. It's all about improving quality.
Over the past 20odd years, services are being commoditised as well. It means that it's time to move to a new level of economic value beyond the goods and the services.
28
245 reads
MORE IDEAS ON THIS
What we need at this point is to customize a service. When you customise a service you turn it into a memorable experience. So, we're shifting to an experience economy, where experiences are the predominant economic offering.
Experiences ca...
27
216 reads
When it comes to being what you say you are, companies can make the mistake of advertising what they're not. That is when you are perceived as fake.
To be authentic, provide places for people to experience who you are. For example, to know Starbucks, you have to go...
27
212 reads
In the agrarian economy, there were commodities - the things you grow or raise or pull out of the ground, basically vegetables, animals, minerals that you then sell on the open marketplace. It's about supply and availability.
But th...
26
345 reads
No business can supply an authentic experience because all companies use machinery and are involved with money, making them inauthentic.
There are two dimensions to authenticity:
28
206 reads
CURATED FROM
We have moved from a service-based economy into an experience-based economy. Joseph Pine explains what consumers want in this new economy and how you can provide it to them.
โ
Related collections
More like this
Trade Deficits happen when the value of a country's imports exceeds the value of its exports. The imports and exports include goods, physical products, and services.ย
It's not inherently good or bad but trade deficits can actually be a sign of a strong economy and under certain conditions c...
A Service involves helping or assisting someone in exchange for a fee. To create value via Services, you must be able to provide some type of benefit to the user.
In order to create a successful Service, your business must:
People want freedom. But if someone has to tell you when to show up at work, how to behave, then you are not a free person. It's how things have been in the industrial age.ย
The information age will reverse the industrial age: Most people will start working for themselves: ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
โ
Access to the mobile app
โ
Unlimited idea saving & library
โ
โ
Unlimited history
โ
โ
Unlimited listening to ideas
โ
โ
Downloading & offline access
โ
โ
Personalized recommendations
โ
โ
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates