Learn more about books with this collection
How to build confidence
How to connect with people on a deeper level
How to create a positive first impression
SOCIAL PROOF
- Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
- People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
- Humans are social by nature and generally feel that it’s important to conform to the norms of a social group.
- As 95% of people are imitators and 5% are initiators, people are more persuaded by the actions of others than any other proof.
- Charities spend a lot of the time showing how other viewers have made contributions.
343
1.59K reads
MORE IDEAS ON THIS
SCARCITY
- Research shows that humans respond MORE to “fear of loss” than “gaining something“.
- Companies will use “limited time offers” to make it appear products are in a short supply to increase buying frequency.
- The next time you’re sh...
330
1.41K reads
AUTHORITY
- We’re taught in childhood that we should obey authority figures such as: parents, teachers, coaches, policemen, doctors etc..
- This carries over into adulthood where we continue to look up to and are influenced by recognized e...
308
1.45K reads
RECIPROCITY
- When someone gives us something, we feel obliged to repay them back. It’s for this reason that people are more likely to say “Yes” to your request when you first give them a small gift or perform a small favour (People will be nice if you’re nice to them).
340
2.01K reads
CONSISTENCY
- It is quite simple, our nearly obsessive desire to be and to appear consistent with what we have already done (Commitment).
Toy Companies Strategy:
- Advertise one kind of a toy. Parents promise their kids they will buy it for them
- Before Christm...
332
2.04K reads
Short Summary
6 WEAPONS of Influencing People :
- RECIPROCITY
- CONSISTENCY
- SOCIAL PROOF
- LIKING
- AUTHORITY
- SCARCITY
365
3.9K reads
LIKING
We like people who are similar to us, with the same views, interests, beliefs and values. We therefore need to find areas of shared interest to increase rapport and connection.
You like Coffee?! Wait, I like coffee too! We have so much in common!
- Nearly every advertisement you se...
321
1.54K reads
CURATED FROM
CURATED BY
"A good curated idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
Ever wonder why TV shows use laugh tracks?
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Related Collection
MORE LIKE THIS
Social compliance and Social proof
Social compliance refers to how we respond to people in authority or to those who have the appearance of competence and expertise.
Social proof refers to how we look for cues around us to know how to behave. This can be easily used against us by manipulating our environment t...
Principles of persuasion
- Reciprocation: People will be nice if you are.
- Consistency: It’s easier to get people to comply with requests they see as consistent with what they’ve already said.
- Social proof: People will more likely say yes when they see other people doing it too.
Drive 5: Social Influence & Relatedness
It involves activities inspired by what other people think, do, or say. This Core Drive is the engine behind many themes such as mentorship, competition, envy, group quests, social treasure, and companionship.
Most people focus on competition between users but when you desi...
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