Create valuable content

If you want to build loyalty and win the trust of your audience, creating relevant and valuable content should be your number one focus.

This is the kind of content that meets the needs and pitfalls of your audience.

Whether it is an infographic, videos, ebook or blog post, everythi...

One of the best ways to establish your brand is to write or speak about what you know. 

Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me...

• Use Google Scholar to Expand Your Customer Base: Search for topics relevant to your industry & see who’s writing about them - this can help you find new people in the industry to do business with. You may also find relevant searches that focus on market research or lead gene...