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How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
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Create valuable content
One of the best ways to get new clients is by creating content.
- Writing blog posts, creating templates or UI assets, or otherwise providing valuable content that will appeal to your potential clients is an excellent way to build your professional reputation while also giving potential clients one more way to find you.
- Writing articles about graphic design topics is one of the best ways to have new clients find you. Writing about design particulars for the niches or industries you serve can be especially helpful.
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117 reads
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Don’t underestimate the power of a follow-up
Follow-ups show people that you value working with them and that you’re eager to continue the relationship. But if you don’t hear back after following up, beware of sending multiple messages. This can come across as pushy.
If it’s a prospective client you really want t...
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103 reads
Use social proof
Social proof in the form of testimonials can go a long way toward getting clients on board with working with you. Display testimonials prominently on your website or portfolio. Share them on social media, too.
Ask past clients for feedback and testimonials on projects y...
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89 reads
Be clear on your value
Your value to potential clients is what sets you apart from your competition. When you can clearly communicate the value you provide, you’ll have a better chance of winning more freelance clients.
The first thing to ask yourself is what your value actually is. Start by ...
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179 reads
Update your online presence
Be sure that your design portfolio is up to date with more recent projects. The same goes for your social media profiles.
If a potential client visits your Instagram or other social media profile and there are no posts in the past six months, they may assume you’re no longer working as ...
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Network, network, network
Meet people with the intention to get to know them. Don’t immediately think about what they can do for you or what you can get from them. Instead, look at how you might be able to help them.
Are there others you can connect them with? Is there a great book or article yo...
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Ask for recommendations
If you have happy clients, ask them for referrals or recommendations. Let them know that you’re always open to talking to new clients and appreciate their referrals.
While it might initially seem like a client wouldn’t want to refer you to their potential competition, r...
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Make sure your portfolio is the best it can be
Your graphic design portfolio is one of the most valuable assets you have in winning new clients. Be sure that you showcase your best work there, and take the time to explain each project.
Talk about what your role was in the project, what the design problem was, and h...
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116 reads
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Create valuable content
If you want to build loyalty and win the trust of your audience, creating relevant and valuable content should be your number one focus.
This is the kind of content that meets the needs and pitfalls of your audience.
Whether it is an infographic, videos, ebook or blog post, everythi...
Create content
One of the best ways to establish your brand is to write or speak about what you know.
Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me...
#8
- Use Google Scholar to Expand Your Customer Base: Search for topics relevant to your industry & see who’s writing about them - this can help you find new people in the industry to do business with. You may also find relevant searches that focus on market research or lead gene...
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