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How to create a strong portfolio
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Your value to potential clients is what sets you apart from your competition. When you can clearly communicate the value you provide, youâll have a better chance of winning more freelance clients.
The first thing to ask yourself is what your value actually is. Start by asking yourself the following questions:
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If you have happy clients, ask them for referrals or recommendations. Let them know that youâre always open to talking to new clients and appreciate their referrals.
While it might initially seem like a client wouldnât want to refer you to their potential competition, remember that most businesses have working partnerships with all kinds of suppliers and other organizations. They could refer their vendors or other business contacts to you.
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Your graphic design portfolio is one of the most valuable assets you have in winning new clients. Be sure that you showcase your best work there, and take the time to explain each project.
Talk about what your role was in the project, what the design problem was, and how you solved it. Share your portfolio far and wide. Add new projects to it regularly (but remember that you donât have to add every project you work on; just the best examples).
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One of the best ways to get new clients is by creating content.
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Be sure that your design portfolio is up to date with more recent projects. The same goes for your social media profiles.
If a potential client visits your Instagram or other social media profile and there are no posts in the past six months, they may assume youâre no longer working as a designer. The same goes for your portfolio or blog: if there are no updates within the past few months, a client may assume youâre no longer in business and move along to the next graphic designer.
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Meet people with the intention to get to know them. Donât immediately think about what they can do for you or what you can get from them. Instead, look at how you might be able to help them.
Are there others you can connect them with? Is there a great book or article you recently read that might appeal to them? Look at ways to connect on an authentic level with the people you encounter and go from there. Maybe youâll end up working with those people in the future, or maybe theyâll refer people to you (and vice versa).
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Social proof in the form of testimonials can go a long way toward getting clients on board with working with you. Display testimonials prominently on your website or portfolio. Share them on social media, too.
Ask past clients for feedback and testimonials on projects youâve completed for them. Ask for recommendations and endorsements on sites like LinkedIn, too. When prospective clients see that youâve worked successfully with other organizations, it gives them reassurance that you have the expertise you claim.
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Follow-ups show people that you value working with them and that youâre eager to continue the relationship. But if you donât hear back after following up, beware of sending multiple messages. This can come across as pushy.
If itâs a prospective client you really want to work with and you feel the need to send more than one follow-up, consider what you could send them that would provide value to them (i.e, an article you recently read that you think they might be interested in). If you provide value, youâre building a relationship rather than just nudging them to give you business.
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