Learn more about career with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
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Use social proof
Social proof in the form of testimonials can go a long way toward getting clients on board with working with you. Display testimonials prominently on your website or portfolio. Share them on social media, too.
Ask past clients for feedback and testimonials on projects you’ve completed for them. Ask for recommendations and endorsements on sites like LinkedIn, too. When prospective clients see that you’ve worked successfully with other organizations, it gives them reassurance that you have the expertise you claim.
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Don’t underestimate the power of a follow-up
Follow-ups show people that you value working with them and that you’re eager to continue the relationship. But if you don’t hear back after following up, beware of sending multiple messages. This can come across as pushy.
If it’s a prospective client you really want t...
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Be clear on your value
Your value to potential clients is what sets you apart from your competition. When you can clearly communicate the value you provide, you’ll have a better chance of winning more freelance clients.
The first thing to ask yourself is what your value actually is. Start by ...
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180 reads
Create valuable content
One of the best ways to get new clients is by creating content.
- Writing blog posts, creating templates or UI assets, or otherwise providing valuable content that will appeal to your potential clients is an excellent way to build your professional reputation while also...
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Update your online presence
Be sure that your design portfolio is up to date with more recent projects. The same goes for your social media profiles.
If a potential client visits your Instagram or other social media profile and there are no posts in the past six months, they may assume you’re no longer working as ...
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Network, network, network
Meet people with the intention to get to know them. Don’t immediately think about what they can do for you or what you can get from them. Instead, look at how you might be able to help them.
Are there others you can connect them with? Is there a great book or article yo...
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93 reads
Ask for recommendations
If you have happy clients, ask them for referrals or recommendations. Let them know that you’re always open to talking to new clients and appreciate their referrals.
While it might initially seem like a client wouldn’t want to refer you to their potential competition, r...
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Make sure your portfolio is the best it can be
Your graphic design portfolio is one of the most valuable assets you have in winning new clients. Be sure that you showcase your best work there, and take the time to explain each project.
Talk about what your role was in the project, what the design problem was, and h...
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118 reads
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